For a long time now, I’ve watched my Facebook stats fall. Even though I seldom check my blog stats (a deliberate choice), I can’t seem to turn off my weekly Facebook notification without turning off all Facebook notifications. My latest stats made me a sad panda.
The way the Facebook algorithm works, it prioritises those already popular, those who receive lots of likes and comments, those who invest significant time in engagement, those who are clever, creative, interesting, those who have a clear social media plan.
I’ve little hope to change my lonely status….for now. The fact is, at the start of 2012, I choose to re-direct the time I was investing in social media back on other priorities. I had to. My wake up call was feeling I had missed too much of my youngest daughter’s first 9 months because I was too distracted. I know this because I could recall how much I engaged with my oldest daughter’s first 9 months prior to discovering social media.
I was also going back to work four days a week which meant even less time for social media but also less time for my daughters, amplifying my guilt at those early wasted months.
I dropped Twitter first. I could not justify the return on my time investment. Engaging meant putting in the time. The “pop-in-and-out” isn’t usually seen as “playing the game” (or am I wrong?). And if I did just throw a status update out here and there, I didn’t want to just be talking to myself. I do enough of that at work to keep sane! (However, funnily enough, I keep accumulating Twitter followers. Spammers, I hear you say. Probably.)
Regular “facebooking” was next to slide for similar reasons to those above.
So whilst my Facebook stats are depressing, I’ve chosen my path so my head says I’ve no grounds to complain or compare. My heart, however, still needs some convincing.
What do you think about the Facebook algorithm? Has it affected your strategy for engagement?
P.S: I’ve kept up my regular Instagram habit/addiction though and love engaging there. Come join me!
P.P.S: If you are really struggling with the Social Media Blues and want some practical tips, you might like this article – “10 Ways to Beat the Social Media Blues“.
P.P.P.S: Anyone know how to just turn off weekly page notifications?
Linking with With Some Grace for FlogYoBlogFriday (FYBF).